Courtney is an Account Manager at BAM. She works on BAM’s account servicing team to deliver results and land powerful placements. Her experience covers B2B and B2C tech companies with an emphasis on health care.
2020 was an especially unprecedented year that saw a global pandemic, a polarizing U.S. presidential election, heightened demands and protests for racial justice, and countless natural disasters that devastated people across the globe. Understanding how to navigate the media landscape during uncertain times like these requires not only clear and calm communication, but also empathy and flexibility.
In this BAM Bootcamp, account managers Diana Vicinanza and Courtney Richard will discuss how to check the pulse of the media during times of external crises, and explain what you should consider when engaging with (or not engaging with) journalists during these times.
Courtney Richard
Courtney is an Account Manager at BAM. She works on BAM’s account servicing team to deliver results and land powerful placements. Her experience covers B2B and B2C tech companies with an emphasis on health care.
Diana Vicinanza
Diana is an Account Manager at BAM. She is responsible for day-to-day client communications and account management and plays a critical role in creative campaign development, overseeing program execution, and providing strategic client counsel.
BAM is a full-service marketing and communications agency that believes stories move the world. We move stories forward for brands that are defining the future. We are human-first, bi-coastal, media loved, investors ourselves, data-obsessed, marketers at heart, and journalist founded. Named one of Adweek's fastest-growing agencies, we’ve worked with 120+ startups, unicorns, & public companies.
90% of our clients are startups. We know they need a partner and not another vendor.
We use robust data to show bottom-line impact. It’s more than ROI and share of voice.
We’ve helped clients raise $1.5B+ in funding thanks to our network of 500+ venture capitalist partners.