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6 Minute Read

$1,000,000,000 and a Drag Queen

BAM's Diversity, Equity, and Inclusion Commitment

Our BAM retreat gave us the opportunity to look back at 2020.

Our year-end retreat looked a little different this year on Zoom but we still gathered to celebrate and clarify the theme of December’s retreat. Shout out to our guests Santa Keyes, Vivvy the Drag Queen, Jessica from the Magic of Human Connection, and Snoop Dogg who kept us engaged and entertained. Slippers, cookies, Japanese hand sanitizer and more helped as well.

BAM-retreatSome of our stats

$980M

IN FUNDING ROUNDS

16 

STARTUPS THAT REACHED A NEW SERIES OF FUNDING

1,170+

MEDIA CLIPS

 

Reflecting on what we learn is a core tenet of BAM

Here's what a few of us learned in 2020...

Michael Zucconi

 

Account Manager

Mike Zucconi

2020 was a rollercoaster year in all aspects. A takeaway from this year is that you can plan, plan, plan but a wrench can be thrown in at any moment due to breaking news; completely changing the media landscape for days, maybe weeks. During your planning phase, create a plan B and even C. Communicate this with all stakeholders and discuss the why. A well-crafted contingency plan is crucial.

Community Manager

Ramel Wallace

BAM's always be learning stipend has reminded me to appreciate knowledge by applying it immediately. The push allowed me to get ten certifications, learn marketing, take a voiceover acting course, and use my new skills towards our Dear BAMf Podcast.

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Lauren

VP and Partner

Lauren Grassetti

One key lesson I learned this year, which applies to both my professional and personal life, is that efficiency and adaptability can get you through anything. My husband deployed in the midst of the global pandemic and I found myself, like so many others, without access to dedicated childcare for my two-year old son. I focused on being ruthlessly efficient with my time to make every moment count!

Account Manager

Courtney Richard

If 2020 taught me anything, it was the importance of recognizing and celebrating the small wins. I started taking time to reflect on my daily, weekly or monthly “wins” and it helped me appreciate just how much I had going for me. Whether my new cake recipe was a hit or I reached my monthly savings goal, there is always plenty to celebrate.

Courtney Richard
Austin Carter

Director of Partnerships

Austin Carter

Facing uncertainty, fear, or pain head on. We’re all sharing in the full spectrum of emotions, and we’ve seen the difference in how some people either operate within reality or seek to avoid it. Being direct and (often) painfully honest with myself has empowered me to confront the lack of perceived control and I’m incredibly encouraged to take that empowerment and fearlessness into 2021.

Sr. Account Manager

Merrita Llarena

"This year I’ve learned in order to survive any change — big or small — you have to learn to adapt. Every industry across the spectrum felt the impact of the pandemic, positive or negative. PR and journalism felt the impact in a big way, and at BAM, we’ve had to adapt to make ourselves valuable to clients when they weren’t getting covered in the media like they used to. Making small changes like increasing other services has helped us retain and gain new clients to keep our team going strong."

Merrita

emily

Account Director

Emily Webb

"This year reinvigorated my passion and appreciation of the value in proper communication. In particular, the importance of shifts (no matter how loud or subtle) in how we as a society, as a brand, as a friend, as a partner, as a parent, and so on, communicate with each other in a way that’s empathetic, authentic, and strong, all from behind a screen or phone. I know I will enter 2021 with a better understanding of the importance of storytelling, both personally and for all our amazing clients."

BAM-lineStay safe and keep telling stories

BAM is a full-service marketing and communications agency that believes stories move the world. We move stories forward for technology-driven brands that challenge, change, and create entire industries.

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Podcasts

Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.

Podcasts

Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.

Podcasts

Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.

Podcasts

Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.

Webinars

AMA with Marie Claire, Men's Health, Women's Health, & OprahMag.com

Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.

Webinars

AMA with Forbes, Business Insider, & Digital Trends

On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.

Webinars

AMA with CNBC, TechCrunch, & Forbes

On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA). 

Webinars

Crisis Communications 101: Facing COVID-19

BAM's Saramaya Penacho and Marlena Medford walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.

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