Experienced business owners know plateaus aren’t just for startups; they can stop the growth of established businesses as well. The reasons for a plateau could include new rules of digital marketing, the changing landscape of influencers and word-of-mouth marketing, or a growing need for measuring the momentum of campaigns. A marketing & PR agency can help with pushing to new levels of expansion and creative expression.
A good agency acts as a true extension of a company’s internal team and scouting for the right vendor is a hefty undertaking. Imagine searching for the needle in a haystack of 44,164 PR agencies. Luckily, not all companies are burdened with sorting through thousands of firms; 76% of marketing and industry leaders rely solely on word-of-mouth recommendations, which cuts the time it takes to research and choose. PR organizations such as PRSA and PR News offer directories to help narrow searches and can guide marketers to a short list of agencies fit for their needs.
Before moving forward with choosing an agency, it’s important to consider a criteria checklist, as it’s critical the selected agency can understand, adapt, and cater to a company’s vision with the right tools, team, and strategies.
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