For leaders in the limelight, it’s critical they know how to (and not to) talk about it. One gaffe in front of employees, investors—or worse, the media—could have lasting damage. As professional communicators, we’d like to offer some guidance here. For starters, let’s clarify the terminology:
Next, let’s breakdown some best practices for PR and marketing amidst this crisis:
And while we’re on the topic, we’d like you to know we take the coronavirus pandemic seriously. Like many companies, we’ve asked all of our employees to work remotely and we’ve suspended all business travel. We’re reassessing the situation on a weekly basis.
We felt this was the right move because we have a social responsibility to help contain any further infection, and do whatever we can to keep our employees protected. We’re also advising all of our clients to forgo any group events for the time being, such as media dinners or speaking engagements.
No doubt, these are stressful times. But the faster we can work together to contain the outbreak, the sooner we can get back to business as usual. In the meantime, please remember we’re here for you and always happy to help. Stay healthy, everyone!