1 Minute Read

The Recap: AMA with Forbes, Business Insider, & Digital Trends

5 Ways for Early Stage Startups to Maximize Their Marketing Spend

Here's what we covered.

On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA). We've included a link to the recording here. Thank you to everyone for their questions and participation!


Your media questions answered.

What stories are tech-focused media interested in amid the COVID-19 crisis? Here were the high-level takeaways from the AMA:

  • Don't give platitudes and generic answers. You want to give reflective, unique answers, so remember to perfect your "sound bite" before you talk to a reporter. Media training is a good thing.
  • Don't underestimate the power of short and concise answers. Remember, if journalists need or want more, they'll ask. It's their job!
  • While video chats were first a great alternative to coffee chats, it's now a bit tiresome and feels inauthentic. Instead, offer a new perspective or constructively provide feedback on points you disagree with that the journalist may have written about.

Looking for more media info and marketing support during COVID-19? Click here to schedule a 15-minute support chat with our team.


Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.


Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.


Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.


Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.


Crisis Communications 101: Facing COVID-19

BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses  leverage crisis communications tactics to stay above water during the coronavirus pandemic.

leave a comment

The best stories in your inbox.