This week’s episode of Dear BAMf was a doozie. We tackled everything from mentally coping during COVID-19, to managing PR backlash from layoffs. Our guest host Sarah King, Director of Global Communications and Brand at Flywire, handled each question like a total BAMf, including this cringe-worthy one:
It's becoming clear my CEO/client wants to stretch the truth to make his company look better — fabricating data and signed customers. Showing potential for future growth is fine, but flat out lying isn't okay. He's asking me to communicate with the media in ways I find unethical and that will jeopardize my relationship, as well as the company's reputation. He's putting a lot of pressure on me. How should I approach this?
Sarah also explained how to build “friction-free relationships” with clients, discussed the value of showing vulnerability during a crisis, and justified why you should be over-prepared when you have to deliver hard news. You can hear her drop all that knowledge in the full episode here:
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a prickly marketing or PR situation? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.