On July 22nd, our Ask Media Anything featured Caroline Fairchild of LinkedIn News, Tom Davenport of Forbes, Allana Akhtar of Business Insider, and Julia Herbst of Fast Company, about the cross-section of technology and the future of work. These top editors and digital directions of work publications answered questions for 60 minutes straight, so make sure you check out the recording here. Thank you to everyone for their questions and participation!
Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.
.@CFair1 of @LinkedIn shares her thoughts on what makes a good interview: "Leaders who are really willing to have open and honest conversations about what they don’t know right now and being honest and open.” #AMA— BAM (@BAMtheagency) July 22, 2020
“I love personal stories and profiles. I can’t remember the last time I read a pitch where the angle of “this person is really interesting” got me to respond. Often a profile comes out of reporting on something else and that involves me with a source.” - @CFair1 of @LinkedIn #AMA— BAM (@BAMtheagency) July 22, 2020
What works best in the subject line to grab your attention? "Usually, I'm easily seduced by someone saying, “the liked your article on XYZ,” any evidence of personalization helps." - @tdav of @Forbes #AMA— BAM (@BAMtheagency) July 22, 2020
Live from our #AMA webinar, @allanaakh of @businessinsider on pitching topics around remote work during #COVID19 - “The unforeseen challenges that are being brought out for different groups of people- like working moms without childcare - are really interesting.”— BAM (@BAMtheagency) July 22, 2020
.@juliarherbst of @FastCompany say, “for contributors, I like to see a prospective headline, insight on the author, a full draft of the story or at least a clear outline to give me all the details.” #AMA— BAM (@BAMtheagency) July 22, 2020
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.