On August 19, our Ask Media Anything webinar featured Kate Clark of The Information, Christine Hall of Crunchbase News, Miles Kruppa of Financial Times, and Biz Carson of Protocol. These four top reporters and contributors of fund publications answered questions for 60 minutes straight, so make sure you check out the recording below. Thank you to everyone for their questions and participation!
Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.
Live from the #AMA webinar, @KateClarkTweets of @theinformation says, “we’re interested in deals coming out of China and India, but we’re mostly focused on Silicon Valley or New York. I wouldn’t say we aren’t interested, but it just depends."— BAM (@BAMtheagency) August 19, 2020
@ChristineMHall shares her thoughts on pitching media during our live #AMA webinar: "I don’t want long pitches. I want 1 to 2 paragraphs about the funding, when you plan to announce it, the funding amount - that’s key. If there’s no funding amount, we won’t cover it."— BAM (@BAMtheagency) August 19, 2020
If CrunchBase found it, the news is already out there. - Christine
@MilesKruppa of @FinancialTimes says, "the timing of things does matter. If you know the journalist - you’ve built a relationship with them and you trust them to handle the exclusive - the timing matters.” #AMA— BAM (@BAMtheagency) August 19, 2020
I like it when a pitch isn’t quite so transactional. When they have something else to say besides just their company. It’s helpful to reporters when you have something bigger to say. - Miles
"Give me as detailed financials as you can get. When I worked at @Forbes, you couldn’t really do a story without a revenue number which drove startups nuts, says @bizcarson of @protocol during our live #AMA webinar.— BAM (@BAMtheagency) August 19, 2020
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.