On December 9, our latest BAM Book Jam featured "What Would Frida Do? A Guide to Living Boldly," a book written by Arianna Davis, Digital Director for O, The Oprah Magazine. Arianna answered questions about Frida Kahlo's life and influence for 60 minutes straight. Be sure watch the recording below. Thank you to everyone for your questions and participation!
Here are some of the top BAM Book Jam tweets and words of advice from Arianna Davis. If you want the full scoop, check out the recording of the webinar above.
.@ariannadavis on why Frida's painting 'The Two Fridas' still resonates today: "This painting illustrates the idea that all women have two versions of themselves, they're both connected." This is why Frida has endured as a storyteller — her ideas are universal. #BAMBookJam pic.twitter.com/cXxXAjbTfI— BAM (@BAMtheagency) December 9, 2020
The impact of perfectionist social media storytelling: "When @chrissyteigen shared photos of her miscarriage online. That felt like what Frida was doing. We don't have to only paint the beautiful things. They can be raw, moving, honest, vulnerable." @ariannagdavis #BAMBookJam— BAM (@BAMtheagency) December 9, 2020
"It was important for me to carry on her history as a Latina woman. I decided to go to Mexico while writing to make sure I saw the country through her eyes. It reminded me to understand where we come from and keep telling those stories." @ariannagdavis #BAMBookJam— BAM (@BAMtheagency) December 9, 2020
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.