A letter from BAM CEO Beck Bamberger:
A letter from BAM CEO Beck Bamberger:
On January 28, Fritzie Andrade from INSIDER, Emma Hinchliffe from Fortune, Sissi Cao from Observer, and Steven Aquino of Forbes answered all of your questions about diversity, equity, and inclusion. These four top reporters and contributors for business publications answered questions for 60 minutes straight, so make sure you check out the recording below. Thank you to everyone for their questions and participation!
Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.
From our #askmediaanything webinar, "Make sure you actually have a story framed in your pitch of some kind. The company founder is a woman who created tech for XYZ." - @JournalistFritz from @thisisinsider
— BAM (@BAMtheagency) January 28, 2021From our #askmediaanything webinar, "Representation that you can see has an extra impact." - @JournalistFritz from @thisisinsider
— BAM (@BAMtheagency) January 28, 2021
From our #askmediaanything webinar, "We always want to know who someone is and where they are coming from in any story we write." - @_emmahinchliffe from @FortuneMagazine
— BAM (@BAMtheagency) January 28, 2021From our #askmediaanything webinar, "I get a lot of, “Hey this person is a woman and you cover women.” That’s not enough for the story." - @_emmahinchliffe from @FortuneMagazine
— BAM (@BAMtheagency) January 28, 2021
From our #askmediaanything webinar, "I have no problem with pitches that have a gender or racial note upfront, but I need to understand the meat of the story as well, which I don’t see as often." - @sissicao from @observer
— BAM (@BAMtheagency) January 28, 2021
From our #askmediaanything webinar, "We made an effort last year to make sure we had at least one non-white speaker on panels, more representation in our year-end lists. It’s a good start, but we aren’t quite there yet." - @sissicao from @observer
— BAM (@BAMtheagency) January 28, 2021
From our #askmediaanything webinar, "In the time that I’ve had my Forbes column, I’ve seen real strides made by technology companies not only in their hardware and software, but also in their hiring practices" - @steven_aquino from @Forbes
— BAM (@BAMtheagency) January 28, 2021
From our #askmediaanything webinar, "When Apple releases a new phone, most reporters cover the tech in the same way. I’m coming at it from a unique angle." - @steven_aquino from @Forbes
— BAM (@BAMtheagency) January 28, 2021
21- Dec-2020
25- May-2020
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
11- Jun-2020
Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.
15- Jun-2020
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
22- Jun-2020
Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.
09-Apr-2020
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.
29- Oct-2020
14- Oct-2020
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