On March 16, BAM's Vice President, Lauren Grassetti, and Account Director, Emily Webb, explored the strategy behind successfully pitching funding announcements. They covered everything from drafting the press release, to pitching an exclusive. Make sure you check out the recording below. Thank you to everyone for their questions and participation!
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.