On April 20, BAM's Vice President, Lauren Grassetti, and Account Director, Laura Nickel, provided an introduction to analyst relations. They gave an overview of what analysts relations actually is, and covered everything from how to engage with analysts to how to measure the success of a program. Make sure you check out the recording below. Thank you to everyone for their questions and participation!
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.