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PR Bootcamp Recap: Newsjacking

The Magic of Connection: Your Work Retreats Don’t Have to Suck

Here's what we covered.

On May 25, BAM's Vice President, Lauren Grassetti, gave an overview of newsjacking — the practice of inserting your point-of-view into current news stories. It goes by different names, but for PR professionals, newsjacking on behalf of your client helps amplify their voice, boost company awareness, and establish industry thought leadership. Make sure you check out the recording below. Thank you to everyone to everyone who submitted questions and for participating!


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