On May 25, BAM's Vice President, Lauren Grassetti, gave an overview of newsjacking — the practice of inserting your point-of-view into current news stories. It goes by different names, but for PR professionals, newsjacking on behalf of your client helps amplify their voice, boost company awareness, and establish industry thought leadership. Make sure you check out the recording below. Thank you to everyone to everyone who submitted questions and for participating!
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.