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PR Bootcamp Recap: How to Navigate a Complicated Media Landscape

5 Ways for Early Stage Startups to Maximize Their Marketing Spend

Here's what we covered.

On September 28, BAM's account managers Diana Vicinanza and Courtney Richard discussed how to check the pulse of the media during times of external crises, and explained what you should consider when engaging with (or not engaging with) journalists during these times. They covered the do's and dont's of crisis comms, explained the different kinds of crises that occur in media and much more. Make sure you check out the recording below. Thank you to everyone who submitted questions and for participating!


Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.


Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.


Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.


Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.


Crisis Communications 101: Facing COVID-19

BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses  leverage crisis communications tactics to stay above water during the coronavirus pandemic.


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