On August 26, Jessica Kim Cohen of Modern Healthcare, Andrew Dunn of Insider, and Adriana Belmonte of Yahoo Finance took the time to answer questions about how to pitch health journalists. They shared advice about timeliness, double pitching, and following up. Check out the full recording below by entering your name and email, or read the highlights through our tweets. Happy pitching everyone! Thank you to everyone who participated and submitted questions!
Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.
Live from our #askmediaanything webinar, ”I do a lot of trending pieces. Things that are relevant and trending topics, but not necessarily tied to one thing going on in the news cycle. A 50-50 split between news and trending topics. “- @JessicaKimCohen of @modrnhealthcr— BAM (@BAMtheagency) August 26, 2021
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.