Raken is a field-first management app for the construction space. The goal: create clear lines of communication between on-site crews and office teams for more efficient and safer construction projects.
“We interviewed a few PR firms prior to engaging with BAM, yet knew right away this team was the clear frontrunner,” said Brittany Olsson, Senior Manager, Marketing Programs at Raken. “The team has brought powerful results that have really helped us uplevel our voice as a company. Our working relationship was built on a foundation of transparency and trust, and we’re eager to have BAM in our corner as we continue to grow.”
BAM started working with Raken in the fall of 2019. Since then, the BAM team has been focused on establishing Raken as an industry thought leader on the role technology plays in the construction industry. The team secured a feature in Business Insider, where founder Kyle Slager shared his experience interviewing construction crews for months about their pain points and how vital that was for building a product that truly addressed them. The BAM team then secured an opportunity with Forbes, where Kyle explained the value of working with competitors. Within the construction industry, BAM has secured bylines in Commercial Construction and Renovation and Construction Executive.
“BAM made sure our leaders’ voices were being heard by the right audiences, even in the midst of COVID-19,” said Olsson. “The placements BAM has landed highlighted our expertise on critical topics such as safety in the field and how contractors can move forward through the pandemic. This momentum has been highly valuable for us as we’re also regaining our balance in the new normal.”
As the COVID-19 crisis hit the United States, BAM quickly shifted focus on the changes happening to the construction and building industry. Thanks to BAM’s efforts building relationships with trade publications, Raken was able to quickly provide best practices, such as a byline in Constructor Magazine about site precautions amidst COVID-19 written by Raken’s Director of Product, Stan Singh.
“We built a strong foundation and established Raken as a reputable thought leader in its space during the first few months of our engagement,” said Brenda Manea, Account Manager at BAM. “Once the pandemic hit, we held a brainstorm, pivoted our strategy, and diversified the experts we introduced to the press in order to put our best foot (and advice) forward for the industry. Our campaign has seen a snowball effect because of it with the number of relationships we’ve formed and quality of stories we’ve landed. We’re off to the races and won’t be slowing down any time soon.”