In this week's episode of the Dear BAMf podcast, we speak with Rachel Hofstetter, Chief Marketing Officer at Chatbooks. Rachel discusses how to overcome obstacles with your CMO, creatives ways to elevate your client in a crowded space, and how to convey the company's website needs a revamp to your CEO. She helps us find a solution to these sticky situations.
I'm in a networking group of other directors of marketing. I'm a bit more senior than others. And I try to offer office hours and give advice to individuals in the group when I can fit it in. Usually I really enjoy doing this and giving back and many people have mentored me over the years. Here's my issue though. Twice now I've seen work that I've done for my company. Pretty much copied by two others in the group, the same two I've given advice to. It's one thing to take advice and adapt it. It's another thing to blatantly replicate someone's ideas and content. In this case, the content is the issue. What to do here, I want to be generous, but I don't want to be ran over such a tricky one?
Listen now to hear how Rachel advises this writer to move forward.
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.