In this week's episode of the Dear BAMf podcast, we chat with Amy Lin, Director of Marketing at Capital Rx. Amy oversees Capital Rx's brand content, PR, product marketing, and demand generation. In this episode, Amy talks about the evolution of the founder's journey, how to prepare for an acquisition announcement, how to move forward as a united front to maximize the results of media coverage for your client.
A new client of mine dealt with a significant negative news cycle right when COVID hit. Although the new cycle has simmered down, for the most part, many people have a sour taste in their mouth for the company. Now that a few months have passed, what's the best approach to take, to start rebuilding their brand rep? Should we go out with a statement about the past, or should we focus our efforts on solidifying our message and company focus in a future thinking way?
Listen now to hear how Amy advises this writer to move forward.
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.