In this week's episode of the Dear BAMf podcast, we speak with Maya Lockwood, Head of Investor Relations at IndieBio. In her role, Maya oversees IndieBio’s communications strategy around venture capital communications and program messaging. In this episode, Maya explains the role emotional intelligence plays in preparing CEOs for media interviews. She also covers some juicy PR questions from listeners, like this touchy one about handling fluff press releases:
"Story-worthy vs. not" is a problem I'm facing right now with a client in the biotech space. For instance, my client contact suggested that the change of the founder to the title of CEO was "worthy of a press release." I consistently will point back to our goal of wanting to secure some top tier media placements. So this is just fluff news and not strategic. How do I balance the bigger goals of focusing on top tier coverage with the internal pressure to push out non-news?
Listen now to hear Maya's thoughts on why pushing out fluff press releases can actually hurt a brand's credibility.
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.