In this week's episode of the Dear BAMf podcast, we speak with Ronda Scott, Marketing Partner at General Catalyst. Ronda has public relations experience both in-house and agency-side — from small brands and startups, to Fortune 500 companies and internationally recognized IP. In this episode, Ronda gives guidance to common startup & PR questions for our listeners, like this one about how to get started working with outside agencies:
When do you recommend startups to consider taking on any external help from other agencies? I've worked with several agencies over the last 10 years of my career. And now I'm a one-woman-band at a Series A-funded company that is deeply B2B focused and mostly filled with dev and engineer types. Is there a checklist or something I could present or use? I'm struggling because I've always been at places that already had working relationships with other external resources.
Listen now to hear how Ronda advises this writer to move forward.
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.