bam-logo
3 Minute Read

Dear BAMf Podcast: Episode 22 with Gabe Kleinman

BAM's Diversity, Equity, and Inclusion Commitment

Dear BAMf // Episode 22: Gabe Kleinman of Obvious Ventures gives tips on which blogging platform works best for your organization and how how to balance transparency in cybersecurity and ed-tech.

In this week's episode of the Dear BAMf podcast, we speak with Gabe Kleinman, Head of Portfolio Services and Marketing at Obvious Ventures. Gabe helps companies build resilient, values-driven operations and stewarding the Obvious brand. In this episode, Gabe provides numerous case studies that answer some tough marketing and PR questions for our listeners, including this one about the notion that any press is good press:

Dear BAMf,

What's your take on the "all press is good press" question. This is the position of my CEO who is really a great leader and someone I admire. However, she seems brash to believe this old saying. Can you highlight or point to examples of when bad press did not help a company at all? I need some evidence here, if you have some.

Listen now to hear how Gabe advises this writer to move forward.

Dear BAMf: Episode 22

Episode 22 highlights:

  • (01:00) Medium vs. LinkedIn vs. a blog — what is the best blogging platform to use? It all depends on what type of business you run and what stage your company is in. For example, use Medium or LinkedIn If you are looking to connect with software engineers, investors, or thought leaders. If you are looking to blog for SEO purposes, you are going to want to use your own website. Strategizing also depends on your target audience. B2B companies should stay on Linkedin and Medium, while consumer-driven brands should focus on an Instagram page that leads consumers back to their website.
  • (05:39) Cybersecurity is a sensitive topic in todays' society, especially in the ed-tech space. If your company is experiencing any type of hacking and not taking action about it, ask yourself if you are at the right company. Talk to the people on your executive team and if you do not receive a solution-based response, refocus on internal communications with colleagues. Strategize on how to solve the sourced problem with your executive team.
  • (13:15) If you've realized that you've been hired before a company needs you, don't feel guilty. You are there to see the product and/or service from ideation, creation, to implementation. You are what they would call a "category-creator." Meet with your recruiter or hiring manager understand their intent and purpose in bringing you onboard. Most likely, you have a lot of work to do across a large array of sectors including government, influencers, thought leaders, data scientist, employees, and all of the red tape in between.
  • (23:27) It's an age-old question — is all press good press? Long story short, no! All press is not good press.
  • (30:30) How do you balance transparency in the cybersecurity industry? First you should separate internal company correspondence and customer data. Data should NEVER be shared along with sensitive Human Resources information.

What is Dear BAMf?

We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.

Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous. 

Catch our next episode on Monday, November 2 and subscribe to Dear BAMf on SpotifyYouTube, and Apple Podcasts.

Podcasts

Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.

Podcasts

Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.

Podcasts

Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.

Podcasts

Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.

Webinars

AMA with Marie Claire, Men's Health, Women's Health, & OprahMag.com

Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.

Webinars

AMA with Forbes, Business Insider, & Digital Trends

On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.

Webinars

AMA with CNBC, TechCrunch, & Forbes

On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA). 

Webinars

Crisis Communications 101: Facing COVID-19

BAM's Saramaya Penacho and Marlena Medford walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.

LEAVE A COMMENT

The best stories in your inbox.