In the Season two premiere episode of the Dear BAMf podcast, we speak with Paul Bernardini, Head of Portfolio Platform at Kabbage. Paul has been a tech-PR pro for 9+ years with broad experience across consumer tech, digital marketing, and digital media. He's responsible for all corporate communications for Kabbage, which helps small businesses thrive. In this episode, Paul answers some tough marketing and PR questions from our listeners, including this one about a leaked embargo:
My team has been working on a brand revamp for one of our clients who saw a whole lot of negative press right around the same time COVID-19 hit. We just went out with our first announcement and have yet to see any backlash. That said, we received an inbound media opportunity from a reporter who often writes negative stories. We offered to provide responses to her questions, which were about my client's AI technologies via email, so we can control the message. When she sent over the questions we realized she was trying to dig up dirt. Could we decline the interview altogether? Or should we provide high level responses to the questions we feel comfortable answering. What's the best move to help ensure this isn't a terrible piece that we're partaking in.
Listen now to hear how Paul advises this writer to move forward.
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
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