bam-logo
4 Minute Read

Dear BAMf Podcast: Episode 33 with Alexis Evans

BAM's Diversity, Equity, and Inclusion Commitment

Dear BAMf // Episode 33: Alexis Evans of Fair.com gives us the secret on how to tell a compelling data-driven story.

In this episode of the Dear BAMf podcast, we speak with Alexis Evans, Communications Lead at Fair.com. A highly accomplished marketing and communications professional, Alexis has represented a diverse collection of clients with specialties including crisis communications, corporate communications, strategic planning, and leadership. In this episode, Alexis answers some tough marketing and PR questions from our listeners, including this one about data noise:

Dear BAMf,

I want to be a data-driven marketer, but I feel like there is so much data to digest. How do you parse through the "data noise" and figure out what is priority? More importantly, how do you explain it to your executives? What is a priority and what is not?

Listen now to hear how Alexis advises this writer to move forward.

Dear BAMf: Episode 33

Episode 33 highlights:

  • (01:25) What is Fair.com?

    Alexis: Fair.com is a platform where people can purchase used vehicles and set their own lease terms. So we can consider it a vehicle subscription company, or you can consider it, you know, a plate just like a marketplace almost for used cars. You can basically get a car without even leaving your couch.

  • (06:24) What are you most proud of accomplishing this year?

    Alexis: The biggest accomplishments that I've had is being able to put together a fantastic auto show, the Los Angeles auto show... being part of an awesome team and putting together not just the consumer show, but also Automobility LA, which is the press and trade shows that takes place before the LA auto show. That's where all of the debuts took place and things along those lines. So to be able to go to not only having my kid, but coming back to work, put this thing together. March came around, I ended up leaving the auto show to join Fair, and I'm still, just going, going, going. 

  • (08:22) What's your favorite way to tell a story?

    Alexis: I tend to make things a little bit more personal. The more personal you are, the more in touch you are with the people you're talking to. That's how I like to tell a story. If you give a solid personal story — a beginning, a middle and end, and the whatever aftermath — someone else can pull pieces from that story, and you can make several different pitches or several different conversations based off of different nuggets that were pulled from that original initial conversation.

  • (18:49) How do you explain your data-driven story to an executive?

    Alexis suggest telling a compelling story that nails down your audience and speaks to the current market. Once your story is received and understood, use the data to legitimize your claim and think about how this moves the needle. She explains this by saying, "When you're pitching your business to VC's, they don't care about the number of views that you had on your website. What matters is how many people who clicked on that link ended up being converted to customers."  

What is Dear BAMf?

We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.

Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous. 

 

Catch our next episode on Monday, February 15 and subscribe to Dear BAMf on SpotifyYouTube, and Apple Podcasts.

Podcasts

Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.

Podcasts

Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.

Podcasts

Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.

Podcasts

Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.

Webinars

AMA with Marie Claire, Men's Health, Women's Health, & OprahMag.com

Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.

Webinars

AMA with Forbes, Business Insider, & Digital Trends

On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.

Webinars

AMA with CNBC, TechCrunch, & Forbes

On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA). 

Webinars

Crisis Communications 101: Facing COVID-19

BAM's Saramaya Penacho and Marlena Medford walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.

LEAVE A COMMENT

The best stories in your inbox.