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Dear BAMf: Episode 5 with Natalie Sportelli

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Dear BAMf // Episode 5: Natalie Sportelli of Lerer Hippeau answers tough questions or protecting brand identity and communicating during a pandemic.

We’re ending the month strong with our latest Dear BAMf episode, featuring Natalie Sportelli, Content and Brand Manager at Lerer Hippeau. In total BAMf fashion, she gave spot-on advice for messaging, communicating, and winning during this pandemic. We threw a bunch of tough questions her way, including this one:

Dear BAMf, 

I have so many tech product clients, and one in particular wants to always include a discount in every newsletter. I think this cheapens the brand (it is a more luxury item), but my client is getting antsy about moving the product amid COVID. What can I say?

Tune in to hear Natalie’s thoughts on how brands can emerge on top, despite the pandemic, and how to build consistent messaging plans. Our favorite part? Natalie explained what the most important thing a brand can do during a crisis: communicate empathetically.

Dear BAMf: Episode Five


What is Dear BAMf?

We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.

Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous. 

Tune-in for our next episode on Monday, June 29 and subscribe to Dear BAMf on Spotify, YouTube, and Apple Podcasts


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