In this episode of the Dear BAMf podcast, we speak with Jeff Lerner, VP of Marketing at Flock Freight. Jeff helps innovative companies drive revenue growth and market penetration, leveraging expertise in building and leading teams that develop and execute effective marketing strategies across the entire digital landscape including agencies, media companies, and independent organizations. In this episode, Jeff answers tough marketing and PR questions from our listeners, including this one about maintaining partnerships with clients to deliver results.
A client is pressing for top-tier mentions but isn't supplying any interesting points of view. For example, if a newsjacking opportunity is presented, the client would affirm the trends and not give much else. In addition, the CEO doesn't seem keen to speak with the PR team. The PR team has been pitching a lot, but none of it is going anywhere. What would you do at this point? We've tried to push the client for data and supplied pointer questions to get them to provide more pro provocative takes on things - how do we preserve this relationship and deliver on results?
Listen now to hear how Jeff advises this writer to move forward.
Simply put Jeff explains, "Flock Freight" is a technology company that is looking to eliminate waste and inefficiency in freight." Using proprietary algorithms, Flock Freight has discovered a way to create carpools for freights in a way that is environmentally efficient. "Every day there are tens of thousands of trucks that operate along the U.S. highways that are not completely full. That is a massive waste of resources that has a detrimental impact on the environment," explains Jeff.
Jeff sites numerous points of pride and notable transitions over the past year. Jeff explains the accomplishment he was most proud of, stating - " The biggest win for us was being named on the CNBC Disruptor 50 list. That has opened up a lot of conversations for us with other companies and certainly puts us on the map."
For Jeff, his favorite way to tell a story depends on the audience. He weighs in on short explainer videos versus personal messaging saying, "Sometimes it's easier to just play a two-minute video that more succinctly states who we are and what we do, that works well for some audiences. In other ways, it's personal messaging." Personal messaging involves telling the story of who we are and what we're all about.
We are all BAMfs (badass motherf*ckers), but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
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