bam-logo
4 Minute Read

Dear BAMf Podcast: Episode 60 with Victor Lee

5 Ways for Early Stage Startups to Maximize Their Marketing Spend

Dear BAMf // Episode 060: Victor Lee of Kin Insurance compares lead generation through local versus national press.

In this episode of the Dear BAMf podcast, we speak with Victor Lee, CMO at Kin Insurance. Throughout his 25-year career as a marketer, Victor has created cults and audiences for the brands he has worked on, transformed legacy-based organizations into digital-first companies and developed agile analytic mindsets that have redefined decade-old creative and media buying processes. In this episode, Victor answers tough marketing and PR questions from our listeners, including this one about lead generation through the press.

Dear BAMf,

I'd like to hear some of your opinions. Historically super local press has been a great lead generator for us. As the CMO of the startup I'm happy to keep this demand funnel going. However, there is growing grumbling at my startup about why we haven't gotten more national press, as we're solving some big problems. We've had national press before, which I point to, which has not given us leads to anything, much of quality to consider. What's your thought on a response to why we should keep local press rolling and not be distracted by national coverage?

Listen now to hear how Victor advises this writer to move forward.

Dear BAMf: Episode 60

Episode 60 highlights:

  • (02:30) What is Kin Insurance?

    "Kin Insurance was built out of a need and a market shift," says Victor. Businesses have used technology to evolve in most fields except for insurance. Kin updates the experience of buying insurance as Victor explains, "Kin is a pure-play direct to consumer insurance, homeowner insurance company. By doing that, we remove a lot of overhead expenditure that you're used to when you're buying insurance."

  • (05:22) What are you most proud of accomplishing in the last 12 months?

    Victor is most proud of his team and the care they provide. Kin explains this by focusing on people saying, "What I'm most proud of is just the passion of the people. I think everybody inside the organization - all the employees - truly care about making a difference in the business."

  • (07:30) Do you have a favorite way to tell a story?

    Kin says, "Storytelling has to be at the forefront of everything. Your first exposure to the world is through stories." Kin is enthralled by all aspects of storytelling but is more focused on how the story is written and told when it comes to making it a good story. "However, with that being said, if you have the wherewithal or the means to do something fully multimedia with sight, sound, emotion, obviously that's great, but that doesn't take away from a well-written story."

  • (10:00) Why we should keep local press rolling and not be distracted by national coverage for lead generation?
    "If your goal is to get leads, press probably is going to be mid, if not low on my list. What that does is create a halo. It creates this overused and misunderstood word of awareness," explains Victor.  Press and coverage can be used for many things but lead generation is not always the main course, often credibility and trust with media and your audience is a more realistic goal. Victor explains the complexities of how credibility can lead to leads saying, "It's hard-pressed to find one tactic or channel that is a hundred percent attributable to leads." Lead generation is a multi-prong approach.

What is Dear BAMf?

We are all BAMfs (badass motherf*ckers), but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.

Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous. 

 

Catch our next episode October 11 and subscribe to Dear BAMf on SpotifyYouTube, and Apple Podcasts.

Podcasts

Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.

Podcasts

Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.

Podcasts

Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.

Podcasts

Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.

Webinars

AMA with Marie Claire, Men's Health, Women's Health, & OprahMag.com

Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.

Webinars

AMA with Forbes, Business Insider, & Digital Trends

On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.

Webinars

AMA with CNBC, TechCrunch, & Forbes

On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA). 

Webinars

Crisis Communications 101: Facing COVID-19

BAM's Saramaya Penacho and Marlena Medford walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.

LEAVE A COMMENT

The best stories in your inbox.