Dear BAMf Podcast: Episode 62 with Catherine Thomas

Dear BAMf // Episode 062: Catherine Thomas advises how to crack into tier-one media when client assets are limited.

In this episode of the Dear BAMf podcast, we speak with Catherine Thomas, Co-Founder and VP of Success at careMESH. Catherine has 20+ years of strategic planning; communications & change management under her belt. She is a collaborative executive with deep experience in the Healthcare, Telecommunications, and Federal Government sectors. In this episode, Catherine answers tough marketing and PR questions from our listeners, including this one about how to land top-tier media coverage for clients with limited assets.

Dear BAMf,

My client keeps asking for top-tier coverage but has absolutely no assets to support data, customers or financial storylines. We've outlined narratives we could pitch to top-tier publications and what assets are needed to make these stories happen, but the client can't deliver. We don't want to come off as making excuses since it's clear the client can't get us what we need. What is the best way to crack into tier-one media when client assets and resources are limited?

Listen now to hear how Catherine advises this writer to move forward.

Dear BAMf: Episode 62

Episode 62 highlights:

What is careMESH?

CT: careMESH is a software service company focused on healthcare. We're dedicated to modernizing the healthcare infrastructure. We make it possible for healthcare customers to securely and digitally communicate patient information.

What are you most proud of accomplishing in the last 12 months?

CT: At the start of the pandemic our hospital customers were in absolute crisis. We recognized that our customers would come out of the crisis with new priorities so we found new avenues to reach them and reconsidered our product development plans. I'm most proud of how laser-focused and patient we were during the process. We focused on content creation and the things we could control. That really kept our momentum strong.

Do you have a favorite way to tell a story?

CT: I always look to business-to-customer (B2C) storytelling with a little bit of envy. The priority should be about letting the customer experience speak for itself. Case studies, white papers, and user interviews should always be emphasized. This helps bring a compelling real-world story to life, as people have their radar finely tuned towards recognizing marketing speak — Real stories, real ROI and real customer benefits.

What is the best way to crack into tier-one media when client assets and resources are limited?

What is Dear BAMf?