bam-logo
5 Minute Read

Dear BAMf Podcast: Episode 66 with Jamie Gatto

Dear BAMf // Episode 66: Jamie Gatto Head of Ureeka advises on communicating a brand refresh.

In this episode of the Dear BAMf podcast, we speak with Jamie Gatto, Head of Marketing at Ureeka. Jamie is a serial perfectionist with midwest roots. She has experience in marketing management, product marketing, sales operations and was once a registered nurse. In this episode, Jamie answers tough marketing and PR questions from our listeners, including this one about communicating a brand refresh to media.

Dear BAMf,

A few of my clients are currently undergoing a brand refresh, including updated messaging. How do we clearly communicate a brand refresh to our media contacts. Specifically those who we have already worked with, have covered our company and have prior assets saved to their files?

Listen now to hear how Jamie advises this writer to move forward.

Dear BAMf: Episode 66

Episode 66 highlights:

What is Ureeka?

JG: Ureeka is a technology platform that was built to do one thing, help small businesses grow. We do that through two avenues, tools and coaching. On the tool's side, we help you evaluate your website. Additionally, we have a bunch of Ureeka certified coaches that go through our built curriculum and help you evaluate where you're at currently. They then take that information and help you build a custom business plan that is unique to you as a business owner.

What are you most proud of accomplishing in the last 12 months?

JG: For Ureeka in particular, what I'm most proud of is the impact we've had. When I started, we had 800 members, at this point we're well over 12,000, which is amazing. That's 12,000 business owners that are in there getting help surviving the pandemic. Many of them are thriving, which is great to see. As part of that, we've doled out over a hundred million dollars in grants.

Do you have a favorite way to tell a story?

JG: I do, and because we've seen so much success with some of our entrepreneurs, my favorite way is to let them tell their stories. I can sit here all day long and talk about the success they've had, but it's not going to be nearly as interesting unless you're hearing it from their own words. Package it up in a way where it's really easy to understand what has changed and where they should apply it.

How do you communicate a brand refresh to media?

JG: I have found the best way is to approach it very methodically and organized. Package it up in a way where it's really easy to understand what has changed and where they should apply it. As you're communicating with your media contacts be very clear and concise when you send it out, tell them, give them a summary in bullet points:


- My logo has changed

- The file is attached

- I have a brand new boilerplate, that's in the attached document.

Call out specifically what you've changed versus saying, "Hey, we've done a brand refresh." It's more likely that you're going to get people thinking, mental note I need to use these new assets. If you can over communicate, but be clear and concise, that's always going to help you be more successful in the long run.

What is Dear BAMf?

We are all BAMfs (badass motherf*ckers), but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.

Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous. 

 

Catch our next episode November 22 and subscribe to Dear BAMf on SpotifyYouTube, and Apple Podcasts.

Podcasts

Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.

Podcasts

Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.

Podcasts

Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.

Podcasts

Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.

Webinars

AMA with Marie Claire, Men's Health, Women's Health, & OprahMag.com

Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.

Webinars

AMA with Forbes, Business Insider, & Digital Trends

On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.

Webinars

AMA with CNBC, TechCrunch, & Forbes

On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA). 

Webinars

Crisis Communications 101: Facing COVID-19

BAM's Saramaya Penacho and Marlena Medford walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.

LEAVE A COMMENT

The best stories in your inbox.