Let's kick this week off right with episode eight of the Dear BAMf podcast. In this episode, we spoke to Erin Gleason, VP of Communications at Founders Fund. Erin leads communication strategy and media relations for the firm, as well as advises portfolio companies across consumer tech, health tech, enterprise software, and beyond. She gave some really thoughtful advice about handling media relations in the new COVID-19 world, including this delicate problem:
I'm in a pickle with this one. The startup I'm the head of comms at is in the "death space." I'm proud to work here and there's certainly a need to break the stigma around death and dying. My problem: we are getting a lot business amid COVID-19. I'm talking 4x growth in the last three months. My CEO sees this as a huge moment to tell our story to the press, but I'm concerned about talking about death and our business, while people are actually dying around the globe from COVID-19. How can I tactfully manage the media campaign without a headline reading like, 'death startup sees rise in business amid COVID-19'?
Listen now to hear Erin thoughtfully address this complicated question, plus provide helpful advice for thoughtfully managing internal comms and tactical advice for managing exec team members' communication strategy when they don't perform well under media pressure.
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.