3 Minute Read

Dear BAMf Podcast: Episode 8 with Erin Gleason

An Inside Look at Our Secret Sauce, BAMToasters

Dear BAMf // Episode 8: Erin Gleason of Founders Fund answer a tricky question about how to tactfully share positive company news with the media in a COVID-19 world.

Let's kick this week off right with episode eight of the Dear BAMf podcast. In this episode, we spoke to Erin Gleason, VP of Communications at Founders Fund. Erin leads communication strategy and media relations for the firm, as well as advises portfolio companies across consumer tech, health tech, enterprise software, and beyond. She gave some really thoughtful advice about handling media relations in the new COVID-19 world, including this delicate problem: 

Dear BAMf, 

I'm in a pickle with this one. The startup I'm the head of comms at is in the "death space." I'm proud to work here and there's certainly a need to break the stigma around death and dying. My problem: we are getting a lot business amid COVID-19. I'm talking 4x growth in the last three months. My CEO sees this as a huge moment to tell our story to the press, but I'm concerned about talking about death and our business, while people are actually dying around the globe from COVID-19. How can I tactfully manage the media campaign without a headline reading like, 'death startup sees rise in business amid COVID-19'?

Listen now to hear Erin thoughtfully address this complicated question, plus provide helpful advice for thoughtfully managing internal comms and tactical advice for managing exec team members' communication strategy when they don't perform well under media pressure.

Dear BAMf: Episode 8

Episode 8 highlights:

  • (2:13) Why comms leaders at organizations need to be included in executive team meetings and the value that they provide when they are.
  • (07:45) Two strategies for having honest conversations with your team about their anxieties about the state of the world, and how to support them along the way.
  • (13:35) Tactics for building an executive's thought leadership reputation with media without putting them in the bright spotlight of a broadcast television interview. Try pairing them with a team member on the executive team for tag team interviews to create a level of comfort.
  • (17:20) Erin gave a real-world example of how creating organic content on social platforms like Twitter and Medium can drive media attention.
  • (21:20) Why focusing on the human aspect of your business vs. the numbers when sharing positive company news with the media during COVID-19 will put your business in the best possible light.

What is Dear BAMf?

We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.

Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous. 

Tune-in for our next episode on Monday, July 20 and subscribe to Dear BAMf on SpotifyYouTube, and Apple Podcasts


Dear BAMf // 001: Sanja Komljenovic of Ona Creative

Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.


Dear BAMf // 002: Sarah King of Flywire

Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.


Dear BAMf // 003: Kerry Bennett of Upfront Ventures

In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.


Dear BAMf // 004: Nairi Hourdajian of Canaan

Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.


AMA with Marie Claire, Men's Health, Women's Health, &

Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of, and Robin Hilmantel of Women’s Health joined us for our latest AMA.


AMA with Forbes, Business Insider, & Digital Trends

On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.


AMA with CNBC, TechCrunch, & Forbes

On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA). 


Crisis Communications 101: Facing COVID-19

BAM's Saramaya Penacho and Marlena Medford walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.


The best stories in your inbox.