Corporate messaging is a company’s backbone.
While an image alone is rarely enough to secure a story, it is an incredibly powerful asset to leverage. Something else to consider is offering an in-person, intimate, interactive experience between the media, your brand, and your customers. For example, something like a ride-along can bring this to life.
What’s a ride-along? A ride-along is an opportunity for a reporter to quite literally “ride along” and shadow a person for a duration of time. Ride-alongs are particularly beneficial for health tech companies that offer a service and/or product that have an immediate impact on a patient or customer. It’s an opportunity for the media and their viewers or readers to see, feel, hear, and experience the benefits of your service versus simply being told. It enables a first-hand look inside the health experience and health outcome.
How do you pitch a ride-along? What speed bumps might you arise? Read on for key considerations for when and how to offer a ride-along.
Ultimately, ride-alongs provide media and their viewers and/or readers a unique ability to experience a story first-hand and hear from real people on the front line. While the benefits are vast, there is also plenty of room for error given the complex nature of on-site and in-person coordination. Carefully approach your planning process and you’ll quickly speed toward success!
In the final episode of Season 1, Natsuki Zihnioglu — Head of Portfolio Platform at DNX Ventures — spells out the proper protocol for handling a leaked embargo.
Drew Beechler of High Alpha reminds founders that nothing is off the record in media relations.
Cliff Worley, Senior Director of Portfolio Growth Marketing at Kapor Capital shares his best practices for collecting quality customer testimonials.
Kip Knight, Operating Partner at Thomvest Ventures, addresses COVID misinformation and how to build an effective media footprint.
Jennifer Ortakales from Business Insider, Julia Glum from Money, and Abrar Al-Heeti from CNET joined us for our latest AMA focused on PR and pitching.
Suman Bhattacharyya from Tearsheet, Renato Capelj from Benzinga, Callum Burroughs from Business Insider, & Mary Ann Azevedo from FinLedger.
Caroline Fairchild of LinkedIn News, Tom Davenport of Forbes, Allana Akhtar of Business Insider, and Julia Herbst of Fast Company ask questions about the future of work.