While an image alone is rarely enough to secure a story, it is an incredibly powerful asset to leverage. Something else to consider is offering an in-person, intimate, interactive experience between the media, your brand, and your customers. For example, something like a ride-along can bring this to life.
What’s a ride-along? A ride-along is an opportunity for a reporter to quite literally “ride along” and shadow a person for a duration of time. Ride-alongs are particularly beneficial for health tech companies that offer a service and/or product that have an immediate impact on a patient or customer. It’s an opportunity for the media and their viewers or readers to see, feel, hear, and experience the benefits of your service versus simply being told. It enables a first-hand look inside the health experience and health outcome.
How do you pitch a ride-along? What speed bumps might you arise? Read on for key considerations for when and how to offer a ride-along.
Ultimately, ride-alongs provide media and their viewers and/or readers a unique ability to experience a story first-hand and hear from real people on the front line. While the benefits are vast, there is also plenty of room for error given the complex nature of on-site and in-person coordination. Carefully approach your planning process and you’ll quickly speed toward success!
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