On July 23, we hosted our Thought Leadership Webinar with BAMf's Maria Vetter and Brenda Manea! We hope you learned how to supplement your current PR and marketing efforts with thought leadership. We talked about how to monitor your industry's conversation, enhance your social media profiles, passively participate on social media channels, and what it takes to become a thought leader. BAM holds monthly webinar events to complement our VC, PR, and marketing communities. You can see future and past events on our events page here.
Here are some tips about what makes a thought leader from our panelists.
A Valuable Perspective - Having an idea or opinion worth listening to is key for thought leaders, especially in our world today where we have a constant stream of information coming at us 24/7.
Confident Vulnerability - Demonstrate that you have the authority to speak to a topic but do it in your voice. A genuine perspective goes a long way.
Consistent Effort - Show up to the space to listen and contribute. Your voice does not need to be the loudest but learning and participating in conversations is important to be seen as a thought leader.
Check out the full recording below by entering your name and email. Thank you to everyone who participated and submitted questions. Happy pitching, everyone!
If you want the full scoop, check out the recording of the webinar by clicking here.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.