On March 25, Lydia Dishman of Fast Company, Mike Murphy of Protocol, Peter Grant of The Wall Street Journal, and Emma Cosgrove of INSIDER answered all of your PR and pitching questions. These four top reporters and contributors for business publications answered questions for 60 minutes straight, so make sure you check out the recording below. Thank you to everyone for their questions and participation!
Here are some of the top AMA tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.
One of @LydiaBreakfast's biggest journalist and pitching pet peeves is a great reminder to #PR pros: always Google the journalist's name + your client's name to DOUBLE CHECK to see if the journalist has already written about the company. That makes intros much easier. #AMA— BAM (@BAMtheagency) March 25, 2021
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.