In Season one of the Dear BAMf Podcast, we spoke to 29 PR, communications, and marketing experts from technology companies, VC firms, and agencies. As we count down the days until Season two, catch up on some of our team's favorite episodes from last season.
The COVID-19 pandemic had a major impact on many brands' 2020 plans. In this episode, Content & Brand Manager at Lerer Hippeau, Natalie Sportelli, shares her thoughts on how brands can emerge on top despite the pandemic, and how to build consistent messaging plans.
As a former business journalist with the Wall Street Journal, Rebecca Buckman brings a unique perspective to her current role of VP of Marketing Communications at Battery Ventures. In this episode, she explains why building a high-level brand communication strategy 18 months–2 years before an IPO can add hundreds of millions of dollars to a company's ultimate market value.
Diversity, Equity, and Inclusion is at the top of almost every company's strategy for 2021. In this episode, Tyana Daley — Director of Marketing at Immertec — provides some actionable tips for managing and sculpting the language for a newly founded DEI program at your company.
As a former marketing leader and current Operating Partner at Thomvest Ventures, Kip Knight knows how important it is for founders to clearly communicate their company's value to the media. "It is really simple to make things complicated and it is really complicated to make things simple."
One of the best tools a marketer has is customer testimonials and case studies. They build trust and buy in with potential customers. But they can be hard to get. In this episode, Senior Director of Portfolio Growth Marketing at Kapor Capital, Cliff Worley, shares his four tips for asking customers to share a testimonial.
In the final episode of Season 1, Natsuki Zihnioglu — Head of Portfolio Platform at DNX Ventures — spells out the proper protocol for handling a leaked embargo.
Drew Beechler of High Alpha reminds founders that nothing is off the record in media relations.
Cliff Worley, Senior Director of Portfolio Growth Marketing at Kapor Capital shares his best practices for collecting quality customer testimonials.
Kip Knight, Operating Partner at Thomvest Ventures, addresses COVID misinformation and how to build an effective media footprint.
Jennifer Ortakales from Business Insider, Julia Glum from Money, and Abrar Al-Heeti from CNET joined us for our latest AMA focused on PR and pitching.
Suman Bhattacharyya from Tearsheet, Renato Capelj from Benzinga, Callum Burroughs from Business Insider, & Mary Ann Azevedo from FinLedger.
Caroline Fairchild of LinkedIn News, Tom Davenport of Forbes, Allana Akhtar of Business Insider, and Julia Herbst of Fast Company ask questions about the future of work.