On September 1, Clare Bennett of Dcode, Victor Lee of Kin, Tamara Alesi of YouGov, and Julie Inouye previously of VSCO took the time to answer all of your marketing budget questions. They shared advice about keep-or-kill metrics, pilot programs, leveraging technology, and wellness checks. Check out the full recording below by entering your name and email, or read the highlights through our tweets. Thank you to everyone who participated and submitted questions! Be sure to check out the next CMO Peer Panel on October 7th, sign up today.
Here are some of the top CMO tweets and words of advice from our panelists. If you want the full scoop, check out the recording of the webinar above.
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
BAM's Managing Director of Health Tech Practice, Saramaya Penacho, and Marlena Medford, BAM's former Content Strategist walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.