11- Dec-2020
Here's what we covered. On December 9, our latest BAM Book Jam featured "What Would Frida Do? A Guide to Living Boldly," a book written by Arianna Davis, Digital Director for O, The Oprah Magazine. ...
11- Dec-2020
Here's what we covered. On December 9, our latest BAM Book Jam featured "What Would Frida Do? A Guide to Living Boldly," a book written by Arianna Davis, Digital Director for O, The Oprah Magazine. ...
Journalists are getting pulled in from every corner to cover the latest and breaking news. We as citizens, business owners, parents, and journalists alike have shifted priorities and are honing in on the more immediate demands of our careers and families. From journalists, we’ve heard it as direct as, “Honestly we’re just trying to write content we ourselves are in need of.”
This year, the media has been hyper-focused on assigned beats (new and old) and more topics than we’ve ever seen. Companies have adjusted to moving forward with product development, launches, holiday sales, and adjusting day-to-day business operations. What's also changed is the way publicists interact with journalists, and what stories and timelines will look like for the rest of 2020. Historically, we often experienced a story turnaround from pitch, to interview, and publication within a matter of days. Now? Now we’re collaborating for weeks or even months with journalists as they find time to dedicate themselves to stories that aren’t breaking or about more pressing global and national matters.
Relationships, targeted pitching, and patience will be key as we head into another quarter of competing priorities and PR objectives. Communicating the current scene and setting realistic expectations with clients and internal stakeholders for coverage around respective news announcements and overall participation as thought leaders will be dependent on your industry, expertise, and (most importantly) an editor’s schedule.
31- Mar-2020
27- Feb-2020
14- Mar-2019
12- Sep-2019
04- Sep-2019
25- May-2020
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
11- Jun-2020
Sarah King, Flywire's Director of Global Communications & Brand, discuss the complex challenges of media ethics, client communications, and internal communications.
15- Jun-2020
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
22- Jun-2020
Nairi Hourdajian, Chief Marketing Officer at Canaan, advises on how to bridge the gap between the media and your client and getting inside the mind of a journalist.
28-May-2020
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
08-May-2020
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.
09-Apr-2020
On May 7, we were joined by Alex Konrad of Forbes, Megan Hernbroth of Business Insider, and Maya Shwayder of Digital Trends for our Ask Media Anything (AMA).
09-Apr-2020
BAM's Saramaya Penacho and Marlena Medford walked through how businesses leverage crisis communications tactics to stay above water during the coronavirus pandemic.
29- Oct-2020
14- Oct-2020
January 15, 2021
December 24, 2020
leave a comment