Journalists are getting pulled in from every corner to cover the latest and breaking news. We as citizens, business owners, parents, and journalists alike have shifted priorities and are honing in on the more immediate demands of our careers and families. From journalists, we’ve heard it as direct as, “Honestly we’re just trying to write content we ourselves are in need of.”
This year, the media has been hyper-focused on assigned beats (new and old) and more topics than we’ve ever seen. Companies have adjusted to moving forward with product development, launches, holiday sales, and adjusting day-to-day business operations. What's also changed is the way publicists interact with journalists, and what stories and timelines will look like for the rest of 2020. Historically, we often experienced a story turnaround from pitch, to interview, and publication within a matter of days. Now? Now we’re collaborating for weeks or even months with journalists as they find time to dedicate themselves to stories that aren’t breaking or about more pressing global and national matters.
Relationships, targeted pitching, and patience will be key as we head into another quarter of competing priorities and PR objectives. Communicating the current scene and setting realistic expectations with clients and internal stakeholders for coverage around respective news announcements and overall participation as thought leaders will be dependent on your industry, expertise, and (most importantly) an editor’s schedule.
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.