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Case Study

Broadreach Group

The BroadReach Group is a global social enterprise that harnesses health technology and innovation to empower human action.

283.5 M+ Combined Reach

THE CHALLENGE

When BroadReach Group came to BAM, they had 20+ years of experience implementing high impact population health programs in over 20 countries. They were launching a new technology solution — Vantage Health Systems — in the U.S. and needed to make a name for themselves in the new market, a region they had little prior experience or brand recognition in. We worked together to create clear media-focused messaging and a communications strategy that leveraged the founders’ experience for thought leadership.

THE GOAL

The BroadReach Group was in need of a strong PR and marketing agency to introduce their brand to the U.S. media and share the BroadReach and Vantage story.

THE SOLUTION

As the Vantage brand was growing, the BAM team leveraged BroadReach’s co-founders expertise and experience to create a steady cadence of thought leadership bylines. Each piece of content was an opportunity to create a unique pitch for the company, establishing them as leaders in global health and the use of AI for health equity.

SERVICES

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MEDIA RELATIONS

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MEDIA TRAINING

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MEDIA MESSAGING WORKSHOP

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THOUGHT LEADERSHIP

THE RESULTS

By leveraging BroadReach co-founder, John Sargent’s, recent byline in HIT Consultant, BAM was able to secure an interview with MIT Technology Review, which boasts 2.4 million unique visitors each month — a huge opportunity for the brand. The result was a fantastic feature in MIT Tech Review on BroadReach’s work in Africa and the power of AI tools to get people access to important health testing and treatment in the U.S. 

  • “I have been really impressed with the team, especially the byline pieces. The team operates at a high standard, especially as our story is not simple breaking news. They are constantly innovating to find opportunities for us.”

 

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