Pacaso is the leading real estate platform that helps people buy and co-own luxury second homes.
PLACEMENTS - 42+
Pacaso required a high level of awareness necessary to enhance visibility and ownership of the second home category.
Pacaso created its own industry category which requires education for media and the consumer. We worked together to ensure messaging was prepared in advance that easily explained the solution and kept spokespeople aligned on language.
BAM’s strategy to enhance Pacaso’s brand awareness and reputation has hinged on continual education of the media on the benefits of co-ownership as a way to ease the housing shortage in desirable markets. BAM has also leveraged stunning new listings, desirable market launches, multiple spokespeople (subject matter experts), and continues to enhance the CEO’s presence as a thought leader in targeted media outlets (digital and broadcast).
AWARDS & SPEAKING OPPORTUNITIES
With almost 200 placements (75% of which are company features) in 8 months, BAM’s aggressive media approach was backed by 2 funding raising announcements (Series B &C), a dozen new markets, acceptance of crypto (an industry first), new hires, and exponential company growth. The team has exceeded media relations KPI by 716% with near 5B impressions