Thomvest is a group of investment companies which make investments on behalf of Peter J. Thomson and his family. For more than 25 years, Thomvest has aligned its capital with exceptional teams to achieve superior results.
The competitive nature and lack of brand awareness for venture capital firms is a major challenge. Many startups are choosing which VCs to partner with with a simple Google search. A lack of media coverage steers founders toward VCs with higher visibility and coverage.
Thomvest was in need of a strong PR agency to help elevate the brand’s visibility to founders, entrepreneurs, and startups.
BAM’s approach was centered on generating newsworthy topics and thought leadership by identifying trends in their infancy in 4 key industries that Thomvest invests in. BAM supported organic blog content creation and newsjack with thought leadership and share expert industry insight.
BAM also interviewed company spokespeople to deeply understand each person’s expertise to leverage their thought leadership values to the media enabling us to move swiftly, proactively, and effectively within breaking news topics to ultimately secure coverage.
BAM’s solution was activated in late 2019 and within 3 months, BAM exceeded the 12-month KPIs. In 12 months, BAM exceeded KPIs by 316% with over 80% of the media coverage being tier 1 national and global publications. Prior to BAM, Thomvest earned 17 pieces of earned media coverage from November 2018 to October 2019. From November 2019 to October 2020, BAM secured 100 pieces of earned media coverage. BAM also secured Thomvest a Forbes contributor role.