Case Study

Adore Me is a sustainable and size inclusive lingerie brand but struggled to be labeled as such in the news, often being overshadowed by brands greenwashing. The company is driven by a mission of consistently improving and innovating in the categories of sustainability, social governance, size inclusivity, and corporate responsibility and needed BAM’s help getting this message out to the media.

BAM developed a bold media strategy leveraging thought leadership in combination with Adore Me’s news around their recent B Corp status to legitimize their sustainability and inclusivity claims and establish them as a name in sustainability, social governance, size inclusivity,  and corporate responsibility.