THE CHALLENGE
Throughout the campaign, AiDash shifted its focus by topics and target media audiences. In 2022, AiDash shifted most of its focus to climate tech as they were developing and launching more products in this category.
THE GOAL
AiDash looked to PR to boost its brand awareness in front of core customer audiences and position the CEO as a go-to source in climate tech, satellite analytics, and AI.
THE SOLUTION
BAM’s strategy to increase AiDash’s brand awareness in the climate-tech and vegetation management industries included pitching company-wide announcements and thought leadership, targeting tier-one business, technology, and trade publications.
BAM also coordinated 1:1 media meetings at industry conferences AiDash was attending to build media relationships and for media to learn what the company’s plans entail. In addition, the team identified business, technology, and trade awards the company should apply for and supported them with the submission process.
BAM also worked collaboratively with AiDash’s data team to pull relevant and timely insights, including California counties that were at high risk of wildfires and pitched the key findings to media who were covering wildfire season.
