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Case Study

Ash Wellness

Ash Wellness is paving the way for more inclusive and accessible healthcare by enabling and managing at-home diagnostics for their partners, including health systems, public health institutions, universities, pharmaceuticals, payers, and wellness companies. 

THE CHALLENGE

With no existing base of media relationships, press coverage, or news leading up to a new partnership announcement, Ash Wellness was looking for a PR agency that could help them garner top-tier and trade coverage around it.

THE GOAL

The goal was to secure at least six media placements in coverage in national, tech, consumer, business, and lifestyle or healthcare trade media outlets.

THE SOLUTION

BAM’s strategy focused on enhancing Ash Wellness’s brand awareness without existing relationships or news to work with. To do this, BAM leveraged the client’s thought leadership via proactive pitching in trade publications that would provide an existing base of media credibility when it came time to announce bigger news moments. Angles would include newsjacking industry trends, founder’s stories, and podcast appearances around the company’s mission. 

15

media placements in 7 months

233%

exceeded KPIs

- Ash Wellness Chief of Staff

 “BAM team, thanks so much for rolling with us today. We really appreciate all of your work on this and supporting us. We are all very excited about these results.”

THE RESULTS

Despite no hard news, BAM secured 8 media placements in top-tier news, trade publications, and podcasts (over 50% of which were company features) within four months. Coverage included Popular Science (UMV: 5M), MedCity News and MedTech Insight (combined UMV of 1M), BYOB and The Digital Executive. When Ash could move forward with a partnership announcement, BAM led the full strategy, narrative, and timing recommendation to announce during Pride Month. As a result, BAM secured top-tier features in Healthline, Fast Company, and an award win from the BuiltIn LGBTQIA+ Advocacy Awards.

ash wellness articles

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