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Case Study

Ash Wellness

Ash Wellness is paving the way for more inclusive and accessible healthcare by enabling and managing at-home diagnostics for the healthcare community. 

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THE CHALLENGE

Ash Wellness was founded to support members of the LGBTQ+ community with at-home HIV and STI testing. As Ash Wellness was preparing to attend a large industry conference in Tennessee, they looked to BAM to help them creatively raise awareness of recent attacks on LGBTQIA+ healthcare access in the state.

THE GOAL

The Ash team wanted to put together a drag show during HLTH’s ViVE Conference in Nashville on March 26, 2023 to protest against the state’s drag ban that was to go into effect at the end of the month. BAM leveled up this idea with a goal to partner with a local organization to raise funds and awareness of this and other upcoming anti-LGBTQIA+ legislation among key stakeholders including media, prominent local and national organizations, and the Nashville LGBTQIA+ community.

THE SOLUTION

With just three weeks to plan the event from start to finish, BAM knew it would be important to form strategic connections that would leverage their resources to support our goal of a lasting, tangible community impact.

BAM identified inclusion Tennessee — a local nonprofit with experience in advocacy work and hosting drag events — and secured them as a hosting partner. With this partnership in place, they gained access to a local gay bar as a venue, notable drag performers booked, and The Big Drag Bus provided roundtrip complimentary transportation for conference attendees. Also in need of funding, BAM guided Ash to significant donations from one of its partners as well as the HLTH organization itself.

SERVICES

11K

$11,250 raised for families with trans children in the state of Tennessee

10

media attendees

75+

total event attendees

ASH WELLNESS CAMPAIGN RESULTS

“We love you, team BAM! Such a great turnout and everyone is having such a great time. My mind is blown at how it all came together, especially given the circumstances. A big 'thank you' for such an incredible team effort." 

 

– co-founder, Ash Wellness

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THE RESULTS

Get off the Ban Wagon! A Drag Fundraiser for Trans Healthcare by Ash Wellness, HLTH Foundation, Mistr, and Inclusion Tennessee raised over $11,250 for local families with children affected by the trans healthcare ban.

A local mother spoke about her child’s experience at the event, and BAM is now transforming her story into a media opportunity with USA Today via a contact BAM secured to attend. BAM also secured media attendance from the likes of Fierce Healthcare, MedCityNews, The Tennessean, and the president of the HLTH organization and created or enhanced 75+ longstanding, important relationships for Ash Wellness moving forward.

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