THE CHALLENGE
With no existing base of media relationships, press coverage, or news leading up to a new partnership announcement, Ash Wellness was looking for a PR agency that could help them garner top-tier and trade coverage around it.
THE GOAL
The goal was to secure at least six media placements in coverage in national, tech, consumer, business, and lifestyle or healthcare trade media outlets.
THE SOLUTION
BAM’s strategy focused on enhancing Ash Wellness’s brand awareness without existing relationships or news to work with. To do this, BAM leveraged the client’s thought leadership via proactive pitching in trade publications that would provide an existing base of media credibility when it came time to announce bigger news moments. Angles would include newsjacking industry trends, founder’s stories, and podcast appearances around the company’s mission.