THE CHALLENGE
Blueboard was searching for out-of-the-box ideas that differentiated them from competitors in a crowded HR market. They aren't your standard HR tech company, and they wanted to make that known. Blueboard needed a partner that understood their thoughtful, socially-conscious approach to establishing themselves as the leader in employee recognition.
THE GOAL
Blueboard needed a PR agency that understood their people-first, go-getter, authentic culture and could deliver results on creative ideas.
THE SOLUTION
BAM began by identifying out-of-the-box ways to separate Blueboard from the rest of the recognition platform pack. This started with pushing bold thought leadership POVs and identifying the right spokespeople to speak to them. It continued with a suggested research agency partnership so Blueboard could begin producing its own survey content on topics that mattered to them most, like employee mental health and wellbeing. Beyond the survey, with Blueboard’s socially-conscious brand voice in mind, BAM established weekly brainstorms during calls to ensure the Blueboard team was ready to newsjack the latest workplace trends.
The Blueboard and BAM team worked collaboratively, consistently holding brainstorming sessions to ensure we approached thought leadership and newsjacking in the most socially-conscious and forward-thinking way possible.
