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Case Study

Brivo

Bethesda-based Brivo is the global leader in mobile, cloud-based property technology for commercial real estate, multifamily residential, and large distributed enterprises.

THE CHALLENGE

Brivo needed media coverage that positioned their executives as industry-pioneering, thought leaders.

THE GOAL

There has been an increase in access control companies competing with Brivo for share of voice. Brivo engaged BAM to build its executives and the company as the leader in access control technology solutions. 

THE SOLUTION

To position Brivo executives as thought leaders in front of potential partners and customers, BAM targeted trade publications with specific themes for contributed content — an area BAM saw competitors lacking presence. This enabled BAM to control the narrative and demonstrate the need for Brivo’s technology, while framing the team as influencers in the industry.

5

Byline placements in 3 months

RESULTS FOR BRIVO

In the past 3 months, BAM drafted and placed 5 bylines for industry trade publications.

THE RESULTS

Over the course 3 months, BAM drafted and placed 5 bylines for industry trade publications. All pieces of contributed content were secured with varying topics and different outlets frequented by our primary audience — this expanded the reach of who we were able to target. 

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