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Case Study

BroadReach Group

The BroadReach Group works with payers and providers to implement AI-enabled solutions that suggest health interventions for underserved populations to reduce health inequities.

THE CHALLENGE

BroadReach needed to tap into a new market but lacked news moments, data and partnerships to help tell its story. 

THE GOAL

Capture the attention of potential partners, establish BroadReach as an expert on health equity, and gauge the industry’s readiness for a new solution.

THE SOLUTION

BAM worked with the BroadReach team to create and deploy a survey to 200 executives and decision-makers in healthcare. Once the data had been gathered, BAM collected the data and interviewed subject matter experts to write a report to display the information with additional context and commentary from partners and BroadReach executives. Once the "State of Health Equity in the U.S." report was complete, BAM drafted a press release and pitched the media to invite them to listen in on panel discussions related to the report findings, and to review the data under embargo. 

6

Placements

12M+

Potential audience reach

- VP of marketing and communications at BroadReach

“Awesome work BAM team! I am over the moon – coverage in both Becker’s and Fierce Health – what a result!”

THE RESULTS

BAM secured six pieces of coverage in key outlets such as Fierce Healthcare, Medscape and Becker’s Hospital Review. As a result, BroadReach reached a potential audience of 12 million people, received 2,562 views of its press release and saw more than 300 clicks to its website.

BroadReach Fierce Healthcare

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