Case Study

THE CHALLENGE

BroadReach needed to tap into a new market but lacked news moments, data and partnerships to help tell its story. 

THE GOAL

Capture the attention of potential partners, establish BroadReach as an expert on health equity, and gauge the industry’s readiness for a new solution.

THE SOLUTION

BAM worked with the BroadReach team to create and deploy a survey to 200 executives and decision-makers in healthcare. Once the data had been gathered, BAM collected the data and interviewed subject matter experts to write a report to display the information with additional context and commentary from partners and BroadReach executives. Once the "State of Health Equity in the U.S." report was complete, BAM drafted a press release and pitched the media to invite them to listen in on panel discussions related to the report findings, and to review the data under embargo.