Case Study

THE CHALLENGE

Capchase required help to grow their brand awareness and create a media strategy that would result in strong coverage of several notable announcements in a short period of time. Capchase wanted to announce $400 million in debt financing, a new analytics product, a benchmarking report, and a first-of-its-kind integration with Stripe in the span of a few months. They initially wanted to make these announcements fast and separately; however, we worked together to craft a media strategy that packaged a couple of announcements together and secured embargoed interest and exclusives to announce these pieces of news.

THE APPROACH

Capchase’s media strategy was driven by a strong understanding of what would resonate best with fintech, tech and startup funding media. This meant Capchase bundled announcements to increase news value, identified key media targets and took their time before releasing a lot of different pieces of news on top of each other. BAM used strong media relationships to share news under embargo and exclusive with reporters from TechCrunch, Crunchbase, Reuters and Pitchbook, among others.