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Case Study

Capchase

Capchase is the growth partner for ambitious software-as-a-service companies with the mission to help them grow faster through non-dilutive capital, market insights, and community support.

THE CHALLENGE

Capchase required help to grow their brand awareness and create a media strategy that would result in strong coverage of several notable announcements in a short period of time. Capchase wanted to announce $400 million in debt financing, a new analytics product, a benchmarking report, and a first-of-its-kind integration with Stripe in the span of a few months. They initially wanted to make these announcements fast and separately; however, we worked together to craft a media strategy that packaged a couple of announcements together and secured embargoed interest and exclusives to announce these pieces of news.

THE APPROACH

Capchase’s media strategy was driven by a strong understanding of what would resonate best with fintech, tech and startup funding media. This meant Capchase bundled announcements to increase news value, identified key media targets and took their time before releasing a lot of different pieces of news on top of each other. BAM used strong media relationships to share news under embargo and exclusive with reporters from TechCrunch, Crunchbase, Reuters and Pitchbook, among others.

 

31

Media placements secured within the first 2 months

RESULTS FOR CAPCHASE

Secured 31 media placements within the first two months.

THE RESULTS

With 31 placements (58% of which are company features) in two months, BAM’s media strategy was proven with coverage from top-tier outlets like TechCrunch, The Information, Reuters, Crunchbase and Pitchbook. This coverage was complimented by a number of stories from key fintech and business trades, too. In only two months, the team exceeded media relations KPIs by more than 380% and generated over 363 million impressions.



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