THE CHALLENGE
According to the U.S. Census Bureau, American families own an average of 2.5 vehicles, typically representing the second most valuable asset in any given household. Despite this, most consumers are ill-informed and ill-prepared when making financial decisions regarding their automobiles, with auto loan financing often benefitting loan providers and car dealerships over consumers.
Carputty needed to make a splash announcing its Series A fundraise and bring awareness to the company’s solutions, which include Flexlines, which provide a lifelong flexible line of credit with a highly competitive financing rate for consumers, and its V3 Valuation tool that arms consumers with the knowledge and flexibility to make the best decisions for their auto investment.
THE GOAL
Carputty needed a strong PR agency to help announce its Series A fundraising round and elevate the brand’s visibility to consumers, investors, and potential partners.
THE SOLUTION
Focusing on the quality of placements over quantity to ensure the news reached the right audience, BAM took an exclusive approach to Carputty’s Series A fundraise announcement, leveraging the company’s lead investors in the round. This allowed BAM to secure an in-depth exclusive piece with Forbes and, once that was live, several other placements in top-tier, trade, and local Atlanta publications.
