Credit Sesame offers all individuals free tools to help make better financial choices related to loans and credit cards.
Longtime competitors, such as Credit Karma and NerdWallet, overpower the industry and media landscape with large revenue and launch announcements. This made it tough to position the brand as a comparable leader.
The BAM team focused on positioning Credit Sesame as a market leader through PR and media relations.
We focused on Credit Sesame’s ability to capture compelling data points from member surveys as well as key company differentiators, such as the brand’s emphasis on personalized credit coaching, loan management, and financial wellness services, to distinguish from competitors that mainly focus on free credit report services.
BAM secured 11 placements in top tier media publications such as MarketWatch, Inc., Parents, TheStreet, and U.S. News & World Report in the first 90 days alone. Over the next two years, BAM kept a steady cadence of coverage in key publications such as CNBC, FOX News, The Motley Fool, and The Wall Street Journal, building relationships with top tier journalists that continue to result in repeat, regular coverage. Also, we substantially created an increase in Credit Sesame’s share of voice from 2% to 25%. The company is now neck-and-neck with its top three competitors.