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Case Study

DispatchHealth

By offering on-demand healthcare for people of all ages in the comfort of their home, DispatchHealth helps reduce unnecessary emergency room visits and hospitalizations, improves clinical outcomes and decreases costs for the healthcare system.

THE CHALLENGE

DispatchHealth needed to quickly announce a $200 million Series D round of funding at a valuation of $1.7 billion.

THE GOAL

BAM had less than two weeks to announce and quickly put together a strategy and suggested we broaden our outreach beyond our current focus of trade media to secure coverage in national publications. 

THE SOLUTION

BAM identified an embargoed outreach strategy to ensure we met the client’s goal of securing a large quantity of coverage and to ensure we provided our media contacts with plenty of notice. BAM secured interviews prior to the announcement going live and offered exclusive components to secure interest from top outlets. Once the announcement was live, BAM continued to conduct media outreach to health trades, local outlets, and national press.

25+

Placements

- Andrea Pearson, Chief Growth Officer at DispatchHealth

“BAM created continued visibility of DispatchHealth as a high growth platform for care in the home, particularly with media consumed by key executive partners in payers and health systems.”

THE RESULTS

After landing several pieces of day-of coverage, BAM continued to secure a plethora of interviews and story interest, leading to a total of 25+ pieces of earned coverage. Articles spanned trade publications, top tier national outlets, local papers, and a live broadcast segment.

These stories incorporated key messaging relevant to DispatchHealth and its stakeholders. The announcement reached nearly 397 million unique visitors monthly and resulted in 30,000 impressions across all social channels.

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